Analytics Manager, Direct to Consumer Marketplace

View full description

Requirements:

• 7+ years in analytics, particularly for marketplace businesses or platforms.
• Bachelor’s degree in a related field or equivalent practical experience.
• Experience with data tools such as SQL and Python, with ability to manage ETLs.
• Understanding of user experience, merchant outcomes, and profitability tradeoffs.
• Knowledge of backend search systems and relevance optimization is desirable.
• Proven ability to manage large datasets and perform complex analyses including LTV/CAC evaluations.
• Ability to align operational work with broader business objectives.
• Experience working cross-functionally in a rapid growth organization.
• Track record of delivering results in fast-paced, dynamic environments.

Responsibilities:

• Oversee day-to-day decisions about which offers are surfaced to users to ensure alignment with engagement and profitability goals.
• Develop and apply frameworks to prioritize competing merchant offers and seasonal promotions.
• Monitor marketplace performance metrics and adjust strategies based on user engagement and merchant outcomes.
• Build and maintain dashboards and reports to track Marketplace KPIs for data-driven decision-making.
• Collaborate with Sales and Marketing teams to enhance partner networks and drive value to merchants.
• Work with Product and Engineering teams to improve ranking algorithms and offer-matching tools.
• Contribute to initiatives optimizing marketplace performance and testing new placement opportunities.
• Conduct loan-level profitability analyses aligning offers with credit goals.
• Analyze customer LTV and CAC to inform offer placement strategies.
• Evaluate affiliate portfolio performance to assess impact on marketplace profitability.