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Director of Digital Marketing

Posted 4 days agoViewed

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💎 Seniority level: Director, 10+ years

📍 Location: United States

💸 Salary: 129001.0 - 145130.0 USD per year

🔍 Industry: Nonprofit, Environmental Advocacy

🏢 Company: Union of Concerned Scientists👥 251-500Non ProfitHealth Care

🗣️ Languages: English

⏳ Experience: 10+ years

Requirements:
  • Proven ability to develop strategic, creative, and data-driven marketing efforts.
  • Exceptional analytic skills and experience with CRM and advocacy tools.
  • Experience managing staff and strong project management skills.
  • 10+ years in online and offline marketing with a track record of growing supporter lists.
Responsibilities:
  • Provide leadership and mentoring for the digital engagement team to enhance activist recruitment and campaign impact.
  • Drive digital growth strategies to expand and diversify digital audiences.
  • Oversee engagement strategies for existing audiences in priority campaigns.
  • Ensure digital marketing technology meets organizational needs.
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  • Demonstrated success in executing SEO and content marketing initiatives.
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  • Develop and implement digital marketing strategies to achieve quarterly and annual objectives, focusing on brand visibility and lead generation.
  • Oversee Facebook Ads, YouTube Ads, and TikTok campaigns to optimize performance, improve conversion rates, and reduce cost-per-acquisition.
  • Lead SEO initiatives and content development efforts to boost organic traffic and enhance online visibility.
  • Create and manage lead magnets to capture high-quality leads and nurture them through the sales funnel.
  • Coordinate omni-channel campaigns that integrate social media, paid ads, and content to maximize reach and engagement.
  • Leverage data insights to assess campaign effectiveness, refine strategies, and drive continuous improvement.
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LeadershipStrategyContent creationCommunication SkillsAnalytical SkillsCollaborationSEOTeam management

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