Director of Digital Marketing & Sales

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Requirements:

• 5+ years in senior digital marketing roles, with a focus on paid advertising and content strategy.
• Strong knowledge of Facebook Ads, YouTube Ads, and TikTok.
• Demonstrated success in executing SEO and content marketing initiatives.
• Excellent written and verbal communication skills for collaborating with team members and stakeholders.
• Strong data-driven mindset with experience using analytics tools to refine strategies.
• Experience supporting sales teams is a plus but not a mandatory requirement.

Responsibilities:

• Develop and implement digital marketing strategies to achieve quarterly and annual objectives, focusing on brand visibility and lead generation.
• Oversee Facebook Ads, YouTube Ads, and TikTok campaigns to optimize performance, improve conversion rates, and reduce cost-per-acquisition.
• Lead SEO initiatives and content development efforts to boost organic traffic and enhance online visibility.
• Create and manage lead magnets to capture high-quality leads and nurture them through the sales funnel.
• Coordinate omni-channel campaigns that integrate social media, paid ads, and content to maximize reach and engagement.
• Leverage data insights to assess campaign effectiveness, refine strategies, and drive continuous improvement.
• Oversee the marketing team, mentor junior staff, and ensure alignment with overall business goals.
• Work closely with the sales team to align marketing efforts with sales initiatives.