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Paid Media Strategist

Posted about 2 months agoViewed

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💎 Seniority level: Middle, 2+ years of experience in digital marketing

💸 Salary: 66000.0 - 80000.0 USD per year

🔍 Industry: Multifamily digital marketing

🏢 Company: Digible👥 51-100💰 $250,000 Seed almost 7 years agoAdvertisingMarketing

⏳ Experience: 2+ years of experience in digital marketing

Requirements:
  • Bachelor’s degree in Business, Marketing, Advertising, or related field.
  • 2+ years of experience in digital marketing; paid search experience is required, paid social experience is preferred.
  • Expert in paid media platforms such as Google Ads, Meta Ads Manager, Google Tag Manager, and GA4.
  • Proven track record in operating with a high level of energy, commitment, and enthusiasm.
Responsibilities:
  • Own, execute, and manage a book of business across all paid media channels averaging 90 accounts per strategist.
  • Provide strategic recommendations across all paid campaigns to drive best-in-class performance for multifamily campaigns.
  • Contribute to agency testing program by implementing and analyzing scaling briefs across all paid media channels.
  • Conduct biweekly performance analysis across Search, Display, and Social, including account optimizations.
  • Implement large-scale changes based on client requests and conduct ad hoc data analysis.
  • Diagnose and resolve key issues that arise.
  • Actively contribute to department meetings and stay attuned to key trends in digital marketing.
  • Collaborate with the Paid Media team and other departments to execute on company initiatives and goals.
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