Remote Growth Paid Media Strategist

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Requirements:

• Bachelor’s degree preferred or equivalent experience with a proven track record.
• 3-5 years of hands-on experience in paid media and paid social.
• Experience with Google Ads, Meta Ads, and Microsoft Ads is highly desired.
• Familiarity with Local Service Ads, re-targeting, and demand generation campaigns.
• 2-3 years of experience in project management.
• Experience collaborating with marketing agencies.
• Cross-functional experience to align marketing initiatives with business objectives.
• Proficient in managing and optimizing full-funnel paid advertising campaigns.
• Knowledge of tools like Asana or Monday.
• Intermediate skills in Microsoft Excel, including quantitative analysis.
• Certifications in Google Ads and Meta Ads.
• Familiarity with Google Analytics (GA4) and Tableau.
• Strong communication skills, self-motivated, and performance-driven.

Responsibilities:

• Work closely with the Director of Performance Marketing to identify growth initiatives.
• Develop new paid media campaigns across various channels from planning to execution.
• Audit and analyze campaign performance for optimization opportunities.
• Utilize A/B testing for performance improvement.
• Collate insights from campaigns to enhance overall performance.
• Collaborate with stakeholders to implement performance optimizations.
• Conduct competitive gap analyses to discover growth opportunities.
• Manage performance results to meet and exceed key goals.
• Contribute to the development of business goal-oriented roadmaps.
• Report on performance insights to internal teams and leadership.