Paid Media Strategist, iLawyerMarketing

View full description

Requirements:

• Bachelor's degree in Marketing, Advertising, Communications, or a related field.
• 2+ years of experience in digital marketing, with a focus on paid media in the legal vertical.
• Familiarity with paid media platforms such as Google Ads, Bing Ads, and social media advertising.
• Strong analytical skills with the ability to interpret data and derive actionable insights.
• Excellent written and verbal communication skills.
• Detail-oriented with strong organizational abilities.
• Ability to multitask and manage multiple projects simultaneously.
• Team player with a positive attitude and willingness to learn and grow.

Responsibilities:

• Assist in the creation and optimization of paid media campaigns across platforms such as Google Ads, Bing Ads, and social media channels.
• Conduct keyword research and ad copy development to support campaign objectives.
• Monitor campaign performance metrics and provide regular reporting and analysis.
• Collaborate with team members to brainstorm and implement innovative campaign strategies.
• Stay up-to-date with industry trends and best practices in paid media.
• Support the Paid Media Director in day-to-day campaign management tasks.
• Assist with ad hoc projects and tasks as needed.