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Sr. Product Marketing Manager - Remote

Posted 11 days agoViewed

View full description

💎 Seniority level: Senior, Minimum of 5 years

🔍 Industry: Automotive repair

🗣️ Languages: English

⏳ Experience: Minimum of 5 years

Requirements:
  • Minimum of 5 years of experience in product marketing at a B2B SaaS company
  • Strong understanding and experience using Pendo or similar tools
  • Experience with software product organizations and familiarity with tech environments
  • Proven experience in launching products with a comprehensive go-to-market plan
  • Strong understanding of B2B sales methodologies and customer support practices
  • Excellent written and verbal communication skills
  • Ability to lead cross-functional communication, especially with creative and marketing teams
  • Passion for B2B SaaS and understanding of the target market's challenges
  • Strong project planning, organization, and execution skills
Responsibilities:
  • Defining positioning, go-to-market messaging and launch plans for new products
  • Partnering with product, sales, customer success, and channel teams to understand market needs
  • Advocating for customers by demonstrating expertise in customer pain points
  • Driving alignment across teams to ensure a smooth go-to-market process
  • Crafting product messaging that resonates with target audiences
  • Developing and maintaining self-service resources like FAQs and KB articles
  • Creating sales enablement materials such as battle cards and product presentations
  • Managing product launch campaigns to generate leads
  • Collaborating with content marketing for engaging educational content
  • Tracking and analyzing marketing performance metrics
Apply

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