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Sr. Product Marketing Manager - Remote

Posted 12 days agoViewed

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💎 Seniority level: Senior, Minimum of 5 years

🔍 Industry: Automotive repair industry

⏳ Experience: Minimum of 5 years

Requirements:
  • Minimum of 5 years of experience in product marketing at a B2B SaaS company.
  • Strong understanding and experience using Pendo or similar tools.
  • Experience in software product organizations and operating in a tech environment.
  • Proven experience launching new products with a fully integrated go-to-market plan.
  • Strong understanding of B2B sales methodologies and customer support best practices.
  • Excellent written and verbal communication skills.
  • Ability to lead and communicate cross-functionally with other departments.
  • Passion for B2B SaaS and understanding of target market challenges.
  • Strong ability to plan, organize, and execute multiple projects simultaneously.
Responsibilities:
  • Defining positioning, go-to-market messaging and launch plans for new product launches and feature updates.
  • Partner with product, sales, customer success, and channel teams to understand their specific needs and develop a deep understanding of the target market.
  • Drive cross-functional alignment throughout the go-to-market process to ensure a seamless customer experience.
  • Craft compelling product messaging and positioning that resonates with target audiences.
  • Develop and maintain comprehensive KB articles, FAQs, in-app messages, and self-service resources.
  • Create training materials for customer success and channel partners.
  • Manage and optimize product launch campaigns to generate leads and drive awareness.
  • Collaborate with the content marketing team to develop engaging educational content.
  • Track and analyze product marketing performance metrics for improvement opportunities.
Apply

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