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Head of Product Marketing

Posted 12 days agoViewed

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💎 Seniority level: Lead, 7+ years of marketing experience in the SaaS space, 3+ years of experience managing teams

📍 Location: California, Colorado, Florida, Georgia, Idaho, Illinois, Massachusetts, New Jersey, New York, Oregon, Pennsylvania, Texas, Vermont, Virginia, Washington, EST, NOT STATED

💸 Salary: 138000.0 - 165600.0 USD per year

🔍 Industry: Identity verification, SaaS

🏢 Company: Veriff👥 501-1000💰 $100,000,000 Series C almost 3 years ago🫂 Last layoff over 1 year agoArtificial Intelligence (AI)Fraud DetectionInformation TechnologyCyber SecurityIdentity Management

🗣️ Languages: English

⏳ Experience: 7+ years of marketing experience in the SaaS space, 3+ years of experience managing teams

🪄 Skills: LeadershipData AnalysisProduct ManagementGoogle AnalyticsCross-functional Team LeadershipDigital MarketingBudget management

Requirements:
  • 7+ years of marketing experience in the SaaS space.
  • 3+ years of experience managing teams.
  • Proven track record of developing and executing successful end-to-end product launches for global B2B products.
  • Strong analytical skills and experience with marketing analytics tools (e.g., Google Analytics, HubSpot, Marketo).
  • Excellent communication and collaboration skills, with the ability to work effectively in a cross-functional team environment.
  • Creative thinker with a data-driven mindset and a passion for continuous improvement.
Responsibilities:
  • Providing hands-on leadership to an international team of product marketers to ensure effective team performance and development.
  • Developing strategic, differentiated product positioning, value proposition and messaging informed by market insights, and product understanding.
  • Leading product launches and evaluating promotional plans to ensure that the key messages are effectively conveyed to customers, measuring outcomes and adjusting plans to meet the goal.
  • Applying best practices for product launches and positioning, collaborating with product managers on pricing and packaging.
  • Managing product launches and releases, both internally and externally.
  • Working with product, marketing, sales, and other cross-functional teams to scope the market opportunities in existing and new markets.
  • Collaborating with brand and growth marketing teams to implement marketing strategies.
  • Producing content and enablement materials for internal teams.
  • Driving continuous improvement in the marketing division by enhancing processes, emphasizing data-driven decision-making, and fostering a culture of excellence.
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