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Senior Manager of Lifecycle Marketing

Posted about 1 month agoViewed

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💎 Seniority level: Manager, 5-10+ years

📍 Location: United States

💸 Salary: 135000 - 175000 USD per year

🔍 Industry: Digital healthcare

🏢 Company: Oshi Health👥 51-100💰 $60,000,000 Series C 3 months agoMedicalMobileHealth Care

🗣️ Languages: English

⏳ Experience: 5-10+ years

🪄 Skills: Project ManagementSQLSalesforceTableauStrategyCommunication SkillsAnalytical SkillsOrganizational skillsPresentation skillsWritten communicationA/B testing

Requirements:
  • 5-10+ years of relevant experience in CRM, Lifecycle/Engagement/Retention marketing, or Integrated/Loyalty Marketing.
  • Demonstrated success managing channels such as direct mail, email, phone, SMS, or push notifications.
  • Proficient with marketing analytics tools, capable of interpreting data and turning insights into actionable strategies.
  • Exceptional project management skills, particularly in coordinating cross-functional teams.
  • Skilled in product and marketing analytics tools and experienced in running growth experiments.
  • Self-starter with strong work ethic and organizational skills.
  • Excellent communication and presentation skills.
  • Understanding of user segmentation and behavioral patterns, preferably with healthcare knowledge.
Responsibilities:
  • Own and execute lifecycle marketing strategies to increase engagement, conversion, and retention.
  • Lead the development, execution, and optimization of email marketing campaigns and newsletters.
  • Collaborate with product, design, and content teams to create personalized communications.
  • Monitor and analyze key lifecycle metrics to optimize campaigns.
  • Manage CRM strategies across email, SMS, and other channels.
  • Optimize the onboarding process to reduce churn.
  • Support retention initiatives like win-back campaigns and product usage nudges.
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LeadershipData AnalysisProduct ManagementGoogle AnalyticsCross-functional Team LeadershipGoCommunication SkillsAnalytical SkillsCollaborationA/B testing

Posted 3 months ago
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