Apply📍 United States
🧭 Full-Time
🔍 Skincare
- 6+ years of experience in lifecycle/retention/email marketing, ideally at a DTC company.
- Strong understanding of customer journey mapping and segmentation strategies.
- Deep knowledge of email marketing platforms and SMS best practices.
- Proficiency with flows and automations.
- Experience with subscription, referral, and loyalty programs.
- Strong analytical skills and experience with data analysis tools (GA, CRM, BI).
- Ability to manage multiple projects and meet deadlines.
- Excellent verbal and written communication skills.
- Quick problem solver, calm under stress.
- Design and implement comprehensive lifecycle marketing strategies to nurture customers.
- Map existing customer journeys, identifying opportunities for improvement.
- Plan and execute multi-channel marketing campaigns tailored to customer segments.
- Analyze customer data for segmentation and develop targeted messages.
- Operationalize an A/B testing program for continuous improvement.
- Monitor lifecycle marketing KPIs and ensure benchmarks are met.
- Benchmark retention initiatives and evaluate opportunities for loyalty programs.
- Collaborate with cross-functional teams to optimize customer journeys.
LeadershipData AnalysisProduct ManagementGoogle AnalyticsCross-functional Team LeadershipData analysisGoCommunication SkillsAnalytical SkillsCollaboration
Posted 2024-10-18
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