Senior Manager of Lifecycle Marketing

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Requirements:

• 6+ years of experience in lifecycle/retention/email marketing, ideally at a DTC company.
• Strong understanding of customer journey mapping and segmentation strategies.
• Deep knowledge of email marketing platforms and SMS best practices.
• Proficiency with flows and automations.
• Experience with subscription, referral, and loyalty programs.
• Strong analytical skills and experience with data analysis tools (GA, CRM, BI).
• Ability to manage multiple projects and meet deadlines.
• Excellent verbal and written communication skills.
• Quick problem solver, calm under stress.

Responsibilities:

• Design and implement comprehensive lifecycle marketing strategies to nurture customers.
• Map existing customer journeys, identifying opportunities for improvement.
• Plan and execute multi-channel marketing campaigns tailored to customer segments.
• Analyze customer data for segmentation and develop targeted messages.
• Operationalize an A/B testing program for continuous improvement.
• Monitor lifecycle marketing KPIs and ensure benchmarks are met.
• Benchmark retention initiatives and evaluate opportunities for loyalty programs.
• Collaborate with cross-functional teams to optimize customer journeys.