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Manager, B2B Marketing

Posted 2024-11-09

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💎 Seniority level: Manager, 3+ years

💸 Salary: 95000 - 110000 USD per year

🔍 Industry: Healthcare, SaaS, technology, employer services

🏢 Company: Calibrate

⏳ Experience: 3+ years

Requirements:
  • 3+ years of experience in B2B marketing, B2B event marketing, sales enablement, or similar roles.
  • Industry awareness of healthcare, SaaS, technology, or employer services.
  • Proficient in writing medium-form content and creating presentations for sales teams.
  • Comfortable working with Salesforce and HubSpot.
  • Self-starter with agility in handling quick pivots and fluid planning cycles.
  • Excellent project management skills and attention to detail.
  • Enthusiasm for connecting with clients and partners.
Responsibilities:
  • Build B2B integrated marketing campaigns to generate demand for brand awareness and net new opportunities.
  • Assist with frameworks for buyer personas, segmentation models, positioning, and messaging to inform marketing and sales.
  • Build outreach sequences from B2B campaigns for TOFU outreach.
  • Implement sales enablement strategies to optimize and automate campaigns.
  • Create and manage commercial content and updates including presentations, demos, and sales materials.
  • Manage commercial events and tradeshows with the commercial sales team for lead generation.
  • Engage directly with prospects, clients, and partners to promote Calibrate.
  • Manage projects related to commercial sales development and marketing campaigns.
  • Collaborate with stakeholders to define revenue team strategies, manage systems, and align cross-functional teams.
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  • Ability to provide and receive constructive feedback.
  • Bachelor’s degree or higher in marketing, business development, strategic communications, or a related field preferred.

  • Build and grow strong relationships with clients, advising and guiding them through strategic projects.
  • Deliver presentations on KPIs and campaign status to internal and client stakeholders regularly.
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Business DevelopmentSalesforceStrategyBusiness developmentCommunication Skills

Posted 2024-10-23
Apply

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