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Director of Field Marketing & ABM

Posted 2024-11-07

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💎 Seniority level: Director, prior leadership experience

📍 Location: North America

🔍 Industry: Ad tech

⏳ Experience: Prior leadership experience

Requirements:
  • Bring prior leadership experience in ad tech.
  • Have a background in enterprise marketing, channel marketing, and ABM.
  • Demonstrate a deep understanding of how to drive results in a fast-paced, high-growth environment.
Responsibilities:
  • Lead the strategy and execution of high-impact field marketing initiatives and ABM campaigns.
  • Directly support the company’s revenue growth goals.
  • Build scalable go-to-market (GTM) strategies.
  • Collaborate closely with revenue teams, including core sales, enterprise, and strategic partnerships, to drive pipeline growth and conversion.
  • Oversee the events marketing team and be accountable for ambitious revenue targets tied to marketing initiatives.
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Related Jobs

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🔥 Director of Field Marketing & ABM
Posted 2024-09-21

📍 North America

🔍 Ad tech

🏢 Company: StackAdapt👥 1001-5000💰 $711.6k Series A on 2016-01-28Digital MarketingAdvertisingVideo AdvertisingAdvertising PlatformsAd TargetingMobile AdvertisingMachine LearningMarketingAd Retargeting

  • Demonstrated experience in field marketing, account-based marketing, and enterprise marketing roles, with at least 5 years in a leadership position.
  • Proven experience in ad tech with a strong understanding of B2B mid-market and enterprise sales and buying behaviors.
  • Experience leading and scaling go-to-market strategies that directly impact revenue growth.
  • Strong background in event marketing and managing large-scale events and field campaigns.
  • Demonstrated ability to work cross-functionally with sales, partnerships, and marketing teams to drive alignment and results.
  • Strong analytical skills, with the ability to leverage data and insights to drive marketing decisions and optimizations.
  • Exceptional communication and leadership skills, with the ability to inspire and lead a high-performance marketing team.
  • Thrive working in a fast-paced, high-growth environment with a strong sense of ownership and accountability.

  • Develop and lead field marketing strategies that support revenue growth, focusing on high-impact regional and vertical-specific campaigns.
  • Collaborate with the sales and channel teams to execute joint GTM campaigns, leveraging field activities to support pipeline creation and deal acceleration.
  • Oversee the events marketing team to ensure that events (industry conferences, roundtables, etc.) are effectively driving pipeline and aligned with business goals.
  • Own and lead the ABM strategy, working closely with sales and marketing to identify and target key enterprise accounts.
  • Design, execute, and optimize multi-channel ABM campaigns that drive engagement and conversion at every stage of the buyer journey.
  • Utilize data and insights to continuously refine ABM tactics to increase pipeline growth, revenue, and target account penetration.
  • Collaborate with cross-functional teams (Core Sales, Enterprise, Strategic Partnerships, Growth and product Marketing) to define GTM plans and ensure tight alignment on goals and execution.
  • Develop scalable GTM motions that maximize pipeline generation, deal velocity, and revenue growth.
  • Support revenue teams by delivering targeted field programs that fuel growth across both direct sales and partnerships.
  • Own and be accountable for achieving ambitious revenue targets, ensuring that marketing strategies are directly contributing to revenue growth.
  • Set and manage KPIs related to field marketing and ABM efforts, reporting regularly on campaign performance, ROI, and revenue impact.
  • Continuously optimize marketing investments by analyzing pipeline data and market feedback to drive improvements in strategy.
  • Lead and mentor the events marketing team, ensuring that all events and field marketing activities are strategically aligned with broader company goals.
  • Foster a high-performance culture within the team, driving collaboration and accountability.
  • Champion a data-driven and metrics-focused approach to marketing, ensuring that decisions are informed by data, insights and performance tracking.

LeadershipStrategyGoAnalytical SkillsCollaboration

Posted 2024-09-21
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