Director of Field Marketing & ABM

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Requirements:

• Demonstrated experience in field marketing, account-based marketing, and enterprise marketing roles, with at least 5 years in a leadership position.
• Proven experience in ad tech with a strong understanding of B2B mid-market and enterprise sales and buying behaviors.
• Experience leading and scaling go-to-market strategies that directly impact revenue growth.
• Strong background in event marketing and managing large-scale events and field campaigns.
• Demonstrated ability to work cross-functionally with sales, partnerships, and marketing teams to drive alignment and results.
• Strong analytical skills, with the ability to leverage data and insights to drive marketing decisions and optimizations.
• Exceptional communication and leadership skills, with the ability to inspire and lead a high-performance marketing team.
• Thrive working in a fast-paced, high-growth environment with a strong sense of ownership and accountability.

Responsibilities:

• Develop and lead field marketing strategies that support revenue growth, focusing on high-impact regional and vertical-specific campaigns.
• Collaborate with the sales and channel teams to execute joint GTM campaigns, leveraging field activities to support pipeline creation and deal acceleration.
• Oversee the events marketing team to ensure that events (industry conferences, roundtables, etc.) are effectively driving pipeline and aligned with business goals.
• Own and lead the ABM strategy, working closely with sales and marketing to identify and target key enterprise accounts.
• Design, execute, and optimize multi-channel ABM campaigns that drive engagement and conversion at every stage of the buyer journey.
• Utilize data and insights to continuously refine ABM tactics to increase pipeline growth, revenue, and target account penetration.
• Collaborate with cross-functional teams (Core Sales, Enterprise, Strategic Partnerships, Growth and product Marketing) to define GTM plans and ensure tight alignment on goals and execution.
• Develop scalable GTM motions that maximize pipeline generation, deal velocity, and revenue growth.
• Support revenue teams by delivering targeted field programs that fuel growth across both direct sales and partnerships.
• Own and be accountable for achieving ambitious revenue targets, ensuring that marketing strategies are directly contributing to revenue growth.
• Set and manage KPIs related to field marketing and ABM efforts, reporting regularly on campaign performance, ROI, and revenue impact.
• Continuously optimize marketing investments by analyzing pipeline data and market feedback to drive improvements in strategy.
• Lead and mentor the events marketing team, ensuring that all events and field marketing activities are strategically aligned with broader company goals.
• Foster a high-performance culture within the team, driving collaboration and accountability.
• Champion a data-driven and metrics-focused approach to marketing, ensuring that decisions are informed by data, insights and performance tracking.