Performance Marketing Manager

Posted 2024-10-23

💎 Seniority level: Manager, At least 1 year

📍 Location: Ukraine

🔍 Industry: Video Game Development

🗣️ Languages: English

⏳ Experience: At least 1 year

🪄 Skills: SQLData MiningGoogle AnalyticsData miningCommunication Skills

At least 1 year of experience in a performance marketing role, ideally within a gaming studio environment.
A relevant degree in Marketing, Economics, Mathematics, Business, Data Analytics, or a similar field.
Strong analytical abilities and an aptitude for interpreting and acting on data insights.
Experience with keyword research, data mining, and analytics platforms such as Google Analytics.
A solid understanding of social media platforms and trends in digital advertising, with the ability to make data-driven decisions.
Familiarity with statistical modeling and other applicable analytical techniques.
Knowledge of SQL or similar programming languages.
Strong communication skills, both verbal and written, with the ability to resolve conflicts effectively.
Ability to work efficiently and accurately under pressure, with excellent organizational skills and attention to detail.
Proficient in both written and spoken English.
A passion for gaming is essential.

Oversee, analyze, and optimize marketing campaigns to maximize player acquisition efforts.
Develop detailed creative briefs and collaborate closely with the Marketing Art team to enhance campaign creatives and generate new artwork.
Stay informed about industry trends and identify new opportunities to capitalize on.
Contribute to App Store Optimization (ASO) and assist in refining strategies for measuring true Return on Ad Spend (ROAS).

Posted 2024-10-21

📍 Germany, UK, Bulgaria, India, Serbia, Romania, Ukraine, Germany

🧭 Full-Time

🔍 Fintech

Fluency in German and knowledge of the German market.
6+ years of expertise in Paid Search with hands-on management experience.
4+ years of experience with digital marketing channels like Paid Social, Affiliates, or CRM.
Proficient in Google Ads, Microsoft Ads, and Google Analytics.
Demonstrated experience in driving B2B lead acquisition.
Test-and-learn mindset with solid documentation skills.
Understanding of attribution and measurement of digital marketing channels.
Ability to work effectively with cross-discipline teams.

Formulate the strategy for scaling Tide’s products in the German market across the marketing mix with a focus on Paid Search, Display, YouTube, UAC, and Apple Search Campaigns.
Build, optimise, and scale marketing campaigns to achieve volume, quality, and cost-efficiency.
Utilise relevant data for campaign decisions, conduct tests, and maintain best practices.
Manage large budgets and be accountable for scaling targets.
Collaborate with Data, Product, and Web teams for channel benefits.
Forecast and report performance using an analytical mindset.

LeadershipGoogle AnalyticsCross-functional Team LeadershipStrategyGoCommunication SkillsAnalytical SkillsCollaboration

Posted 2024-10-21

🔧 Requirements