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Performance Marketing Manager

Posted 3 months agoViewed

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💎 Seniority level: Manager, At least 1 year

📍 Location: Ukraine, Germany, UK

🔍 Industry: Video game development and publishing

🏢 Company: Gunzilla Games👥 251-500💰 3 months agoPC GamesVideo GamesGamingConsole Games

🗣️ Languages: English

⏳ Experience: At least 1 year

🪄 Skills: SQLData MiningGoogle AnalyticsCommunication Skills

Requirements:
  • At least 1 year of experience in a performance marketing role, ideally within a gaming studio environment.
  • A relevant degree in Marketing, Economics, Mathematics, Business, Data Analytics or a similar field.
  • Strong analytical abilities and an aptitude for interpreting and acting on data insights.
  • Experience with keyword research and analytics platforms such as Google Analytics.
  • A solid understanding of social media platforms and trends in digital advertising.
  • Familiarity with statistical modeling and other applicable analytical techniques.
  • Knowledge of SQL or similar programming languages.
  • Strong communication skills, both verbal and written.
  • Ability to work efficiently and accurately under pressure, with excellent organizational skills.
  • Proficient in both written and spoken English.
  • A passion for gaming is essential.
Responsibilities:
  • Oversee, analyze, and optimize marketing campaigns to maximize player acquisition efforts.
  • Develop detailed creative briefs and collaborate closely with the Marketing Art team to enhance campaign creatives and generate new artwork.
  • Stay informed about industry trends and identify new opportunities to capitalize on.
  • Contribute to App Store Optimization (ASO) and assist in refining strategies for measuring true Return on Ad Spend (ROAS).
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