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Demand Generation Specialist

Posted 2024-10-21

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💎 Seniority level: Middle, 2+ years

📍 Location: Austin, Chicago, New York City, Salt Lake City, San Francisco

💸 Salary: 86400 - 98000 USD per year

🔍 Industry: SaaS

🏢 Company: Gong.io

🗣️ Languages: English

⏳ Experience: 2+ years

🪄 Skills: Project ManagementAnalytical Skills

Requirements:
  • 2+ years of experience in B2B marketing, focusing on demand generation in a SaaS environment.
  • Familiarity with marketing and sales technologies such as Marketo, Salesforce, and Sendoso.
  • Strong analytical skills to analyze campaign performance metrics.
  • Excellent stakeholder management and cross-functional communication skills.
  • Strong project management capabilities with the ability to handle multiple projects.
  • Data-driven approach with a commitment to experiment for measurable results.
  • Strong writing skills for creating content across different formats.
  • Bachelor’s degree in Marketing, Business, or a related field.
  • Curiosity and a desire for personal and professional growth.
Responsibilities:
  • Help achieve demand generation goals by creating and executing campaigns that drive leads, MQLs, and pipeline.
  • Run data-driven experiments to enhance campaigns and processes.
  • Convert successful campaign experiments into repeatable programs for greater efficiency.
  • Manage and execute end-to-end webinar, direct mail, and email campaigns.
  • Measure campaign performance and generate insights to improve future efforts.
  • Collaborate with Sales and SDRs to maximize campaign impact.
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