Demand Generation Specialist

View full description

Requirements:

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 2-4 years of experience in a B2B marketing role, ideally within the freight or logistics industry.
• Familiarity with ABM strategies and tools like 6Sense, Outreach, or other marketing automation platforms.
• Understanding of multi-channel marketing programs (email, events, advertising, etc.).
• Strong interest in the freight and logistics space, with the ability to adapt marketing strategies to this industry.
• Strong organizational skills, attention to detail, and ability to work cross-functionally.
• Enthusiasm for learning and growing in a fast-paced environment.

Responsibilities:

• Support the execution of ABM strategies, collaborating with the sales team to drive pipeline growth and customer retention.
• Use ABM tools (e.g., 6Sense, Outreach) to design integrated marketing campaigns and measure their effectiveness.
• Collaborate with marketing teams to create high-converting content assets (e.g., whitepapers, eBooks, case studies, webinars) to fuel lead generation.
• Monitor and report on key performance metrics, such as account engagement, funnel creation, and touchpoints.
• Work closely with the sales team to tailor marketing efforts through custom outreach, events, and promotional activities.
• Collaborate with cross-functional teams (e.g., product marketing and creative services) to bring campaigns to life.
• Manage lead nurturing activities using HubSpot, including workflows, prospect intelligence, lead scoring, and digital content strategies (e.g., gated content offers) to ensure seamless lead progression through the sales funnel.