Product Marketing Manager, Corporate Solutions (Remote)

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Requirements:

• 5+ years of experience in product marketing, with a focus on building and scaling go-to-market processes.
• Proven track record in successful go-to-market strategies for corporate B2B audiences.
• Experience in collaboration with sales, marketing, and product management teams.
• Deep understanding of the B2B sales cycle with tailored marketing strategies.
• Hands-on experience working with Demand Generation teams.
• Ability to formulate and deliver product marketing campaigns.
• Combination of creativity and technical skills to engage with creative and analytical teams.
• Strong problem-solving attitude and ability to take ownership in ambiguous situations.
• Demonstrated collaboration skills within cross-functional teams.

Responsibilities:

• Establish a systematic way of sharing product updates with internal and external stakeholders.
• Develop and execute product marketing strategies for ezCater’s Corporate Solutions to drive awareness and growth.
• Collaborate with teams to create distinct product messaging addressing client pain points.
• Create sales collateral and training materials in partnership with the Sales Enablement team.
• Conduct competitive analysis to inform product positioning and messaging.
• Plan and execute product marketing campaigns targeting corporate clients.
• Define and refine Ideal Customer Profiles and buyer personas with the Customer Insights team.
• Monitor and analyze the effectiveness of marketing efforts, using data to enhance campaign performance.