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Account-Based Marketing Manager

Posted 2024-10-18

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💎 Seniority level: Manager, 4-6 years

💸 Salary: 96000 - 114000 USD per year

🔍 Industry: B2B SaaS

🏢 Company: LogicGate

🗣️ Languages: English

⏳ Experience: 4-6 years

Requirements:
  • 4-6 years of marketing experience, preferably in B2B SaaS.
  • Solid grasp of marketing and customer journeys, personas, company brand, messaging, and positioning.
  • Strong working knowledge of Salesforce.
  • Pro-level organization and collaboration skills.
  • Excellent written and verbal communication skills.
  • Highly collaborative and comfortable managing multiple projects.
  • Ability to 'own it' and work independently.
  • Comfortable working cross-functionally and leading initiatives.
  • Bias for action and resilient attitude.
  • Experience in designing campaigns for specific audiences.
Responsibilities:
  • Maintain and optimize the account based marketing campaign planning and execution process.
  • Manage and evaluate ABM vendors and platforms.
  • Coordinate and execute webinars with product/customer marketing.
  • Collaborate with the sales team to create tailored materials.
  • Own the plan for segment-based campaigns and lead cross-functional execution.
  • Establish and maintain campaign plans and timelines.
  • Drive cross-functional teams in campaign execution.
  • Identify opportunities and recommend best practices for campaign management.
  • Collaborate with Product and Field/ABM teams on content needs.
  • Create and track KPIs for campaign performance.
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