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Account-Based Marketing Manager

Posted 4 months agoInactiveViewed

View full description

💎 Seniority level: Manager, 4-6 years

💸 Salary: 96000.0 - 114000.0 USD per year

🔍 Industry: B2B SaaS

🏢 Company: LogicGate👥 101-250💰 $113,000,000 Series C over 3 years agoComplianceSaaSRisk ManagementCyber SecurityEnterprise SoftwareSoftware

🗣️ Languages: English

⏳ Experience: 4-6 years

Requirements:
  • 4-6 years of marketing experience, preferably in B2B SaaS.
  • Solid grasp of marketing and customer journeys, personas, brand messaging, and positioning.
  • Strong working knowledge of Salesforce.
  • Pro-level organization and collaboration skills.
  • Excellent written and verbal communication skills.
  • Highly collaborative and comfortable managing multiple projects.
  • Ability to 'own it' and work independently.
  • Experience in designing campaigns that appeal to specific audiences.
Responsibilities:
  • Maintain and optimize the account-based marketing campaign planning and execution process.
  • Design and execute data-driven marketing strategies to engage key contacts at target accounts.
  • Manage and evaluate ABM vendors and platforms.
  • Coordinate and execute webinars with product/customer marketing.
  • Collaborate with the sales team to develop enablement materials.
  • Own the plan behind segment-based campaigns and lead cross-functional execution across channels.
  • Establish and maintain campaign plans and timelines.
  • Drive campaign execution with cross-functional teams.
  • Identify opportunities and recommend best practices.
  • Create and track KPIs to monitor campaign effectiveness.
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