Sr. Account Based Marketing Manager

Posted about 7 hours agoViewed

💎 Seniority level: Manager, 8+ years

📍 Location: AZ, CO, CT, DE, FL, GA, IL, IN, KY, LA, ME, MD, MA, MI, MO, NE, NV, NH, NJ, NY, NC, OH, OK, OR, PA, SC, TN, TX, VA, WA, DC, WV

💸 Salary: 94480.0 - 118100.0 USD per year

🔍 Industry: Education technology

⏳ Experience: 8+ years

🪄 Skills: Data Analysis

8+ years of experience in B2B marketing with a focus on ABM strategies and field marketing.
Proven track record of developing and executing marketing and GTM strategies at scale.
Experience collaborating with sales teams to align marketing strategies with account goals.
Proficiency in ABM platforms and tools like Demandbase, 6sense, HubSpot, Marketo, and Salesforce.
Strong project management skills in a fast-paced, dynamic environment.
Excellent communication and leadership skills to build cross-functional relationships.
A data-driven mindset with exceptional analytical skills.

Design and execute multi-channel ABM strategies to engage and expand key accounts.
Develop targeted campaigns that leverage personalized content, digital advertising, email, events, and offline channels.
Plan and execute local and virtual events to support customer acquisition and expansion.
Collaborate with Revenue leadership and account executives for seamless execution of ABM initiatives.
Use data and analytics to optimize strategies for higher ROI.
Leverage ABM and MarTech tools to manage account insights and campaign performance.
Create tailored content assets for each account across all distribution channels.