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Content Producer

Posted 2024-10-17

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💎 Seniority level: Middle, 3 years of video experience, 2 years of relevant direct-response advertising experience

📍 Location: United States

🔍 Industry: Marketing and Consulting

🏢 Company: Power Digital

⏳ Experience: 3 years of video experience, 2 years of relevant direct-response advertising experience

🪄 Skills: Adobe After EffectsAdobe Creative SuiteAdobe IllustratorAdobe PhotoshopGraphic DesignContent creationCommunication Skills

Requirements:
  • 3 years of video experience.
  • 2 years of relevant direct-response advertising experience.
  • Understanding of TikTok platform.
Responsibilities:
  • The Content Producer serves as the liaison between all stages of TikTok creative content production: bringing to life a creative vision that both serves the client’s brand as well as the account’s performance strategy.
  • Employ AI technologies to enhance and optimize business processes.
  • Utilize and leverage Power Digital's Nova ecosystem as it relates to your department.
  • Serve as the creative lead for 6 or more TikTok accounts and 50 or more videos a month.
  • Work closely with the Paid Strategist to build strong Creative Ad formulas and creative roadmaps.
  • Ensure a test strategy and hypothesis is implemented into the videos creatives and makes creative decisions for next ad deliveries based on performance learnings.
  • Script and produce strategic, consumer-centric TikTok videos.
  • Kick off pre-production and communicate concepts to the Content Creators involved.
  • Be available to speak to the talent and production team in technical terms.
  • Review and provide clear and actionable feedback to the Content Creators, and Editors.
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