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Google Ads Specialist

Posted 3 months agoViewed

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๐Ÿ’Ž Seniority level: Proven experience in managing and optimizing Google Ads campaigns

๐Ÿ“ Location: Philippines, CST, NOT STATED

๐Ÿ’ธ Salary: $1,500 - $2,500 per month

๐Ÿ” Industry: Digital marketing agency specializing in PPC advertising

๐Ÿข Company: Elevate and Delegate

๐Ÿ—ฃ๏ธ Languages: English

โณ Experience: Proven experience in managing and optimizing Google Ads campaigns

๐Ÿช„ Skills: Data AnalysisGoogle AnalyticsGoCommunication SkillsAnalytical SkillsCollaboration

Requirements:
  • Proven experience in managing and optimizing Google Ads campaigns.
  • Experience with other PPC platforms (e.g., Bing Ads, Facebook Ads, Programmatic)
  • Familiarity with Google Analytics and other tracking tools
  • Strong analytical skills with a data-driven approach to decision-making.
  • Excellent communication skills, both written and verbal.
  • Ability to work independently in a remote setting, while also collaborating effectively within a team.
  • Detail-oriented with a focus on delivering high-quality work.
  • Google Ads Certification (preferred)
  • Google Tag Manager Certification (preferred)
  • Meta Certification (preferred)
Responsibilities:
  • Launching new PPC campaigns on various platforms, primarily Google Ads and Meta. This could also include (Bing, TikTok and Programmatic platforms)
  • Continuous optimization of existing campaigns to achieve performance goals and maximize ROI.
  • Identifying and troubleshooting issues within campaigns to ensure smooth operation and optimal results.
  • Setting up advanced tracking and tagging solutions across GA4, Google Search Console (GSC), Google Tag Manager (GTM), and integrating Zapier for CRM workflows.
  • Implementing and managing CallRail tracking for phone calls to measure lead quality and campaign performance.
  • Generating comprehensive reports on campaign performance, providing insights and recommendations for improvement.
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  • Minimum of 3 years of experience in managing Google Ads campaigns, including PPC, YouTube advertising, and display networks.
  • Strong understanding of Google Analytics, Google Tag Manager, and other campaign management tools.
  • Proven track record of managing multiple, large-scale, complex PPC campaigns effectively.
  • Excellent analytical, organizational, and time management skills.
  • Strong attention to detail and the ability to handle multiple projects simultaneously.
  • Google Ads certifications: Search, Display, Shopping, Video, Apps.
  • Bachelorโ€™s degree in Marketing, Communications, or a related field.

  • Plan, develop, and implement effective Google Ads campaigns for clients, aligned with their goals and objectives.
  • Perform keyword research, ad copy creation, and optimization to maximize campaign performance.
  • Monitor campaign performance and analyze data to identify opportunities for improvement and optimization.
  • Stay up-to-date with industry trends and changes in Google Ads policies and algorithms.
  • Collaborate with cross-functional teams to coordinate campaigns and ensure consistent messaging.
  • Utilize Google Ads tools and features to enhance campaign effectiveness.
  • Prepare regular reports to update clients on campaign performance and provide actionable insights.

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