- Analyze current customer base and their product needs to offer solutions that best fit their business and maintain information in the CRM database
- Consult with customers regarding current market conditions, innovations, and product information, and provide practical training to customer staff
- Make presentations and tastings to key decision makers such as Executive Chefs, Pastry Chefs, Food and Beverage Directors while providing detailed cost/quality benefit analysis
- Gather market intel on competition while maintaining CRM database to develop and execute sales strategies to grow AUI Fine Foods market share within the territory
- Evaluate market trends by having an active voice on social media platforms like: Instagram, TikTok, Facebook, Twitter and collaborate with official @AUI Fine Foods social media posts
- Develop new business through cold calling, utilizing the lead databases, and participating in local pastry/restaurant organizations and clubs
- Collaborate with internal departments such as Customer Service, Inside Sales, Purchasing, Shipping, and Finance to provide customer requested information
- Travel to visit customers withing assigned geographic territory
- Review past due accounts and facilitate communication with customers for payments
- Provide item forecasts in CRM for large business or upon request
Presentation skillsAccount ManagementCRM