Apply📍 CA, CO, CT, DC, FL, GA, IL, LA, MA, MD, NC, NJ, NV, NY, OH, PA, TN, TX, VA
🧭 Full-Time
💸 150000 - 191000 USD per year
🔍 Financial Services
- Master’s or Ph.D. in Data Science, Statistics, Computer Science, Marketing Analytics, or a related field.
- 8+ years of experience in data science or analytics, focusing on marketing analytics.
- Proficiency in programming languages such as Python or R.
- Strong SQL experience and data manipulation skills.
- Expertise in machine learning frameworks like scikit-learn, TensorFlow, PyTorch.
- Experience with data visualization tools such as Tableau or Power BI.
- Strong statistical and analytical skills, with experience in experimental design.
- Deep understanding of marketing principles, particularly multi-touch attribution and funnel analytics.
- Guide the design and implementation of predictive models to support marketing strategies.
- Oversee the development and deployment of machine learning algorithms to optimize marketing efforts.
- Analyze direct mail campaign performance and provide actionable insights.
- Utilize A/B testing and experimental designs to measure initiative effectiveness.
- Develop and refine multi-touch attribution models for customer conversion analysis.
- Conduct and oversee funnel analysis for customer journey improvements.
- Provide strategic insights on conversion rates and recommend enhancements.
- Analyze growth metrics and develop strategies for customer acquisition.
LeadershipPythonSQLData AnalysisMachine LearningPyTorchTableauStrategyAlgorithmsData analysisData scienceTensorflowAnalytical Skills
Posted 2024-11-07
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