Senior Manager, Marketing Analytics

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Requirements:

• Master’s or Ph.D. in Data Science, Statistics, Computer Science, Marketing Analytics, or a related field.
• 8+ years of experience in data science or analytics, focusing on marketing analytics.
• Proficiency in programming languages such as Python or R.
• Strong SQL experience and data manipulation skills.
• Expertise in machine learning frameworks like scikit-learn, TensorFlow, PyTorch.
• Experience with data visualization tools such as Tableau or Power BI.
• Strong statistical and analytical skills, with experience in experimental design.
• Deep understanding of marketing principles, particularly multi-touch attribution and funnel analytics.

Responsibilities:

• Guide the design and implementation of predictive models to support marketing strategies.
• Oversee the development and deployment of machine learning algorithms to optimize marketing efforts.
• Analyze direct mail campaign performance and provide actionable insights.
• Utilize A/B testing and experimental designs to measure initiative effectiveness.
• Develop and refine multi-touch attribution models for customer conversion analysis.
• Conduct and oversee funnel analysis for customer journey improvements.
• Provide strategic insights on conversion rates and recommend enhancements.
• Analyze growth metrics and develop strategies for customer acquisition.