Create Wellness, Inc.

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πŸ“ United States

πŸ” Health and wellness

  • 2+ years of experience managing paid search campaigns for US-based direct to consumer brands.
  • Strong analytical skills to interpret data and generate actionable insights.
  • Experience with multi-touch attribution partners like Northbeam and other non-platform data insights.
  • Experience in the health and wellness sector.
  • Exceptional written and verbal communication skills to collaborate with cross-functional teams.
  • Ability to work in an asynchronous work environment.
  • Experience writing reports focusing on the what, the why, and the what’s next.

  • Develop, execute, and manage campaigns on Google and Bing, including traditional paid search, Performance Max, and YouTube.
  • Continuously analyze campaign performance metrics such as CTR, CPA, ROAS, and conversion rates.
  • Use multi-touch attribution partners like Northbeam and TripleWhale to drive informed decisions.
  • Work with the marketing team to identify keyword and audience opportunities.
  • Collaborate with the creative team to develop necessary assets for PMax and YouTube.
  • Manage ad spend across platforms to ensure cost-effective use of the marketing budget.
  • Stay updated with industry trends and apply best practices to enhance campaign effectiveness.
  • Provide regular reports on campaign performance to the marketing team and stakeholders, focusing on insights beyond just the numbers.

LeadershipData AnalysisCross-functional Team LeadershipData analysisCommunication SkillsAnalytical SkillsCollaborationWritten communication

Posted 2024-10-21
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πŸ“ United States

🧭 Full-Time

πŸ” Health and wellness

  • 2+ years of experience managing paid social media campaigns for US-based direct to consumer brands.
  • Proven track record of success on Meta (Facebook/Instagram), TikTok, and Snapchat platforms.
  • Strong analytical skills with the ability to interpret data and generate actionable insights.
  • Experience using multi-touch attribution partners like Northbeam and other non-platform data insights.
  • Ability to partner on the development of compelling ad creatives and messaging.
  • Exceptional written and verbal communication skills.
  • Ability to work in an asynchronous work environment.
  • Experience writing detailed reports focusing on insights.

  • Develop, execute, and manage paid social media campaigns across Meta, TikTok, and Snapchat.
  • Continuously analyze campaign performance metrics such as CTR, CPA, ROAS, and conversion rates.
  • Work with the creative team to develop engaging and high-performing ad creatives.
  • Efficiently manage ad spend across platforms and adjust budgets based on performance.
  • Stay up-to-date with industry trends and apply best practices.
  • Provide regular reports on campaign performance and key metrics.

LeadershipAdobe Creative SuiteAdobe IllustratorAdobe PhotoshopData AnalysisFigmaGoogle AnalyticsCross-functional Team LeadershipData analysisGoCommunication SkillsAnalytical SkillsCollaboration

Posted 2024-10-21
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