Media Buyer - Paid Social

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Requirements:

• 2+ years of experience managing paid social media campaigns for US-based direct to consumer brands.
• Proven track record of success on Meta (Facebook/Instagram), TikTok, and Snapchat platforms.
• Strong analytical skills with the ability to interpret data and generate actionable insights.
• Experience using multi-touch attribution partners like Northbeam and other non-platform data insights.
• Ability to partner on the development of compelling ad creatives and messaging.
• Exceptional written and verbal communication skills.
• Ability to work in an asynchronous work environment.
• Experience writing detailed reports focusing on insights.

Responsibilities:

• Develop, execute, and manage paid social media campaigns across Meta, TikTok, and Snapchat.
• Continuously analyze campaign performance metrics such as CTR, CPA, ROAS, and conversion rates.
• Work with the creative team to develop engaging and high-performing ad creatives.
• Efficiently manage ad spend across platforms and adjust budgets based on performance.
• Stay up-to-date with industry trends and apply best practices.
• Provide regular reports on campaign performance and key metrics.