Media Buyer - Search

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Requirements:

• 2+ years of experience managing paid search campaigns for US-based direct to consumer brands.
• Strong analytical skills to interpret data and generate actionable insights.
• Experience with multi-touch attribution partners like Northbeam and other non-platform data insights.
• Experience in the health and wellness sector.
• Exceptional written and verbal communication skills to collaborate with cross-functional teams.
• Ability to work in an asynchronous work environment.
• Experience writing reports focusing on the what, the why, and the what’s next.

Responsibilities:

• Develop, execute, and manage campaigns on Google and Bing, including traditional paid search, Performance Max, and YouTube.
• Continuously analyze campaign performance metrics such as CTR, CPA, ROAS, and conversion rates.
• Use multi-touch attribution partners like Northbeam and TripleWhale to drive informed decisions.
• Work with the marketing team to identify keyword and audience opportunities.
• Collaborate with the creative team to develop necessary assets for PMax and YouTube.
• Manage ad spend across platforms to ensure cost-effective use of the marketing budget.
• Stay updated with industry trends and apply best practices to enhance campaign effectiveness.
• Provide regular reports on campaign performance to the marketing team and stakeholders, focusing on insights beyond just the numbers.