- Own a marketing strategy that directly accelerates growth—connecting brand positioning, buyer education, and pipeline growth into a measurable system.
- Build a pipeline engine that delivers consistent, high-quality lead flow from multi-channel campaigns.
- Partner with Sales to align on lead quality standards, set shared pipeline targets, and create feedback loops.
- Build and lead a marketing team, coaching for growth and delegating with trust.
- Manage the marketing data and analytics foundation in partnership with Revenue Operations to track performance.
- Develop sales enablement content, tools, and programs to shorten sales cycles and increase conversion rates.
- Establish the brand as an authority on MTSS through thought leadership, research, and content.