- Lead the overarching event strategy in partnership with sales leadership to prioritize events for maximum ROI.
- Manage logistics and deadlines across multiple events simultaneously, including venue coordination and registrations.
- Collaborate with the sales team to ensure alignment on event strategy and on-site logistics.
- Partner with the marketing team on promotional strategies, including email marketing, web content, and lead nurturing.
- Track and manage leads generated through event participation to evaluate performance.