Senior Content Strategist

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Requirements:

• 5+ years of experience in a similar content strategy position.
• Expertise in content pillar/cluster strategies and customer journey contributions.
• Experience developing and analyzing content in digital environments including content audits, strategy recommendations, persona assessments, keyword research, and taxonomy.
• Strong understanding of digital marketing channels and measurement metrics, especially SEO.
• Experience developing content for various verticals and crafting data-driven stories.
• Proficient in Microsoft or Google applications: Excel/Sheets, Word/Docs, PowerPoint/Slides.
• Strong presentation and communication skills.
• Experience developing strategy for social media campaigns.
• Familiarity with tools like SEMRush, Ahrefs, Google Analytics, and others.
• Strong analytical skills to spot patterns in data and recommend strategies.
• Experience leveraging market segmentation in content strategy development.
• Experience defining brand messaging architecture and enforcing governance models.

Responsibilities:

• Develop multi-channel Content Strategy to inform client content creation efforts that align with their business goals.
• Review data related to content performance and potential to determine content to build, optimize, and launch.
• Perform extensive content audits and keyword research.
• Lead brand voice and tone workshops for clients.
• Develop governance and workflow models.
• Lead ideation sessions for content creation.
• Test and implement innovative methods of measuring content and campaigns.
• Write user stories to inform user experience.
• Develop models and specifications for metadata and taxonomy.
• Work with the Research & Analytics team to design Conversion tests and optimize strategy.
• Develop strategies for the promotion of content.
• Contribute to iPullRank inbound marketing efforts.