Paid Search CRO Specialist (Remote)

Posted 2024-09-21

💎 Seniority level: Middle, 2-4 years

💸 Salary: 66560 - 75000 USD per year

🔍 Industry: Health & Wellness

🏢 Company: Golden Hippo

🗣️ Languages: English

⏳ Experience: 2-4 years

🪄 Skills: Attention to detail

Strong analytical skills with an ability to derive actionable insights from data.
2-4 years of experience in digital marketing, specifically in search engine marketing.
Experience with A/B tests and funnel optimization.
Proficiency in Excel and Google Sheets.
Exceptional attention to detail and curiosity in trying different strategies.
Ability to manage multiple projects simultaneously.
Excellent communication skills for engaging diverse audiences.
Self-motivated and goal-oriented mindset.
Experience with Salesforce and Tableau is a plus.

Conduct rigorous A/B testing of landing pages to maximize conversion rates for search terms.
Optimize keywords and bids in Google Adwords for various products across different verticals.
Collaborate with cross-functional teams to recommend changes based on testing outcomes.
Develop and execute conversion rate optimization strategies using qualitative and quantitative data.
Monitor and analyze performance across search channels to identify growth opportunities.
Optimize the customer journey and enhance overall performance metrics.
Provide feedback on content initiatives ensuring alignment with campaign goals.
Stay updated on industry trends and create innovative search strategies.

Posted 2024-11-13

🧭 Full-Time

💸 66560 - 75000 USD per year

🔍 Health & wellness

Strong analytical skills with the ability to derive actionable insights from data.
2-4 years of experience in digital marketing, focusing on search engine marketing.
Proven experience in driving A/B tests and optimizing funnels.
Proficiency in Excel and Google Sheets.
Ability to quickly learn new concepts and technologies.
Exceptional attention to detail and a curiosity for strategy variation.
Track record of managing multiple projects at once.
Excellent communication skills for diverse audiences.
Self-motivated with a drive for success.
Experience with Salesforce and Tableau is an advantage.

Conduct rigorous A/B testing of landing pages to maximize conversion rates for search terms.
Optimize keywords and bid strategies in Google Adwords for multiple products.
Collaborate with teams in Marketing, Video Editing, IT, and Design to implement successful changes.
Develop and execute conversion rate optimization strategies using quantitative and qualitative data.
Monitor performance across search channels to identify growth opportunities.
Optimize the customer journey by enhancing SEO strategies.
Review new content initiatives for alignment with campaign objectives.
Stay ahead of trends in search engine marketing and innovate strategies.
Communicate effective search strategies to improve performance.

Posted 2024-11-13

🔧 Requirements