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Paid Search CRO Specialist (Remote)

Posted 2024-11-13

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💎 Seniority level: Middle, 2-4 years

💸 Salary: 66560 - 75000 USD per year

🔍 Industry: Health & wellness

⏳ Experience: 2-4 years

Requirements:
  • Strong analytical skills with the ability to derive actionable insights from data.
  • 2-4 years of experience in digital marketing, focusing on search engine marketing.
  • Proven experience in driving A/B tests and optimizing funnels.
  • Proficiency in Excel and Google Sheets.
  • Ability to quickly learn new concepts and technologies.
  • Exceptional attention to detail and a curiosity for strategy variation.
  • Track record of managing multiple projects at once.
  • Excellent communication skills for diverse audiences.
  • Self-motivated with a drive for success.
  • Experience with Salesforce and Tableau is an advantage.
Responsibilities:
  • Conduct rigorous A/B testing of landing pages to maximize conversion rates for search terms.
  • Optimize keywords and bid strategies in Google Adwords for multiple products.
  • Collaborate with teams in Marketing, Video Editing, IT, and Design to implement successful changes.
  • Develop and execute conversion rate optimization strategies using quantitative and qualitative data.
  • Monitor performance across search channels to identify growth opportunities.
  • Optimize the customer journey by enhancing SEO strategies.
  • Review new content initiatives for alignment with campaign objectives.
  • Stay ahead of trends in search engine marketing and innovate strategies.
  • Communicate effective search strategies to improve performance.
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Related Jobs

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🔥 Paid Search CRO Specialist (Remote)
Posted 2024-09-21

🧭 Full-Time

💸 66560 - 75000 USD per year

🔍 Health & wellness

🏢 Company: Golden Hippo

  • Strong analytical skills with a knack for deriving actionable insights from data.
  • 2-4 years of experience in digital marketing, specializing in search engine marketing.
  • Experience driving winning and losing A/B tests and funnel optimization tests.
  • Proficiency in Excel/Google Sheets.
  • Demonstrated ability to quickly grasp new concepts and technologies.
  • Exceptional attention to detail.
  • Curiosity to try different strategies to find winning results.
  • Proven track record of managing multiple projects simultaneously.
  • Excellent communication skills, capable of engaging diverse audiences.
  • Innate drive for success with a self-motivated and goal-oriented mindset.

  • Conduct rigorous A/B testing of landing pages to uncover insights and maximize conversion rates.
  • Optimize keywords and bid strategies within Google Adwords.
  • Partner with cross functional teams to design, develop, and recommend changes based on winning test results.
  • Develop and execute robust conversion rate optimization strategies utilizing both qualitative and quantitative data.
  • Monitor and analyze performance across all search channels, identifying opportunities for revenue growth.
  • Optimize the customer journey and collaborate on customer journey initiatives.
  • Review and provide feedback on new content initiatives.
  • Monitor emerging trends and opportunities in search engine marketing.
  • Act as a bridge between customer acquisition funnels and search strategy.

Attention to detail

Posted 2024-09-21
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