B2B Email Marketing Strategist

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Requirements:

• 2-5 years experience in B2B email marketing strategy, production and end-to-end campaign management.
• Strong analytical and strategic copywriting skills, understanding of A/B testing practices with the ability to draw conclusions from data and take action accordingly.
• Hands-on experience with email platforms such as Klaviyo, Hubspot, Braze, or similar.
• SMS experience is preferred.
• Expertise in email best practices, including segmentation, deliverability, copy and design approaches.
• Working knowledge of HTML/CSS for email coding.
• Strong communication, rapport building and presentation skills, as well as the ability to navigate difficult conversations.

Responsibilities:

• Define and drive email marketing and SMS strategy for Power Digital's B2B clients.
• Manage daily operations of the email marketing channel – marketing calendar, strategy and content, build and deployment of email campaigns.
• Conduct A/B testing, measurement and reporting.
• Build and manage automated email marketing programs for clients and ensure end-to-end tracking and proper measurement.
• Collaborate with the creative team to ensure brand guidelines are followed in emails.
• Report and provide recommendations on lifecycle programs’ performance monthly to clients.
• Use data to continuously test, measure and optimize the email marketing program.
• Partner and collaborate cross-functionally with all other internal digital channels.