Senior Marketing Manager - Security & Compliance

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Requirements:

• Experience in a marketing function for enterprise IT products.
• Passion for the cybersecurity industry and marketing.
• Strong inter-personal management skills.
• Proven analytical skills for assessing opportunities and ROI.
• Demonstrated innovation and strong results delivery.
• Growth mindset and willingness to take risks.
• Exceptional verbal and written communication skills.
• Ability to thrive in fast-paced and changing environments.
• Enjoyment of diverse work assignments and willingness to try new approaches.

Responsibilities:

• Be responsible for go-to-market planning and execution for Canonical's security and compliance products.
• Lead content dissemination planning and campaign development for product launches.
• Develop compelling messaging and positioning emphasizing business value.
• Execute marketing programs for upselling and cross-selling to existing customers.
• Collaborate with demand generation teams to optimize marketing strategies.
• Plan events, webinars, and support promotional activities.
• Create and publish relevant content to fulfill marketing plans.
• Monitor the competitive landscape to define product differentiation.