Product Marketing Manager - Cybersecurity

View full description

Requirements:

• Experience in a product marketing function for enterprise IT products (SaaS experience preferred).
• Passion for the cybersecurity industry and cybersecurity marketing.
• Strong inter-personal management skills.
• Proven analytical skills to assess opportunities and make ROI decisions.
• Appetite to deliver strong results and innovation.
• Growth mindset - someone who embraces challenges and risks.
• Willingness to roll up sleeves and engage hands-on.
• Exceptional verbal and written communication skills.
• Ability to thrive in a self-starter, fast-paced environment.
• Love for diverse work assignments and trying new approaches.

Responsibilities:

• Be responsible for go-to-market planning and execution for Canonical's range of security and compliance products.
• Lead on content dissemination planning, campaign development, and planning for product launches.
• Develop compelling messaging and positioning emphasizing business value for target audiences.
• Conceive and execute customer base communications and marketing programs to upsell and cross-sell.
• Collaborate with demand generation teams to improve strategies driving traffic to content.
• Plan events, webinars, and support paid and social media promotion.
• Create and publish content as per marketing plans to deliver on campaigns.
• Monitor competitive landscape to define product positioning.