Apply📍 United States
💸 115000.0 - 130000.0 USD per year
🔍 CPG
🏢 Company: Lume Deodorant👥 51-100E-CommerceRetailCosmetics
- 5+ years of influencer marketing experience where the goal was efficient new customer acquisition, preferably at a high-growth DTC brand.
- Experience owning all aspects of influencer marketing in a hands-on capacity, building and scaling influencer programs.
- Proven track record of driving meaningful business value from influencer marketing (beyond views, likes, and other vanity metrics).
- Strong agency management skills, with the ability to evaluate, negotiate, and optimize relationships for better performance.
- Excellent interpersonal and negotiation skills to effectively manage relationships with influencers, and cross-functional teams.
- A data-driven mindset and ability to make decisions based on performance and market insights.
- Self-starter with an ownership mentality, eager to build and scale an innovative influencer program.
- Own and scale an influencer marketing program that drives measurable customer acquisition across multiple channels including YouTube, Meta, TikTok, and X.
- Evaluate and optimize agency relationships, ensuring partnerships drive maximum impact and efficiency.
- Manage a sizable budget, design smart tests to prove out opportunities, and consistently hit new customer growth, CPA, ROAS, and LTV targets.
- Own the end-to-end execution of influencer marketing campaigns, including: outreach, negotiation, influencer onboarding, relationship management, testing, and measurement.
- Manage influencer relationships across TikTok Shops, including outreach, ongoing relationships, commission structure, etc.
- Track, measure, and critically analyze performance to drive optimizations and evolution of influencer strategies. Report on a regular cadence to company stakeholders.
- Collaborate with performance marketing, creative, web product, and other teams to maximize cross-functional opportunities and achieve company-wide goals.
- Develop and implement an influencer marketing program that can scale to become a meaningful part of the company's growth engine.
Data AnalysisCross-functional Team LeadershipCommunication SkillsAnalytical SkillsNegotiationRelationship managementMarketingDigital MarketingBudget managementA/B testing
Posted 6 days ago
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