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Senior Growth Marketing Manager

Posted 12 days agoViewed

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💎 Seniority level: Senior, 4-5+ years

💸 Salary: 100000.0 - 150000.0 USD per year

🔍 Industry: Fraud detection and prevention

⏳ Experience: 4-5+ years

Requirements:
  • 4-5+ years of proven experience in performance marketing, user acquisition, digital marketing, or growth marketing, preferably in B2B SaaS.
  • Demonstrated track record of driving growth under set CAC/ROAS targets and managing significant budgets.
  • Strong experience in testing and scaling new performance marketing channels.
  • Advanced proficiency with major advertising platforms including Google Ads and Microsoft Ads.
  • Strong analytical skills with experience using Google Analytics, Sigma/Looker Studio/Tableau, and other performance tracking platforms.
Responsibilities:
  • Lead the user acquisition strategy and execution of performance paid marketing channels while overseeing creative testing operations across all channels.
  • Develop and manage campaigns across multiple platforms including Google Ads, Bing Ads, Facebook, Reddit, and other relevant channels.
  • Identify and test new channels to unlock higher volume in alignment with CAC and ROAS goals.
  • Implement comprehensive keyword strategies and maintain an optimized keyword portfolio.
  • Monitor and analyze campaign performance, making data-driven adjustments to improve ROI.
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