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Head of Brand

Posted 3 days agoViewed

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💎 Seniority level: Executive, 10+ years

📍 Location: New York, NY, US

💸 Salary: 190000.0 - 260000.0 USD per year

🔍 Industry: Consumer Products

🏢 Company: BARK

🗣️ Languages: English

⏳ Experience: 10+ years

🪄 Skills: Project ManagementData AnalysisProduct DevelopmentMarket ResearchCreativityStakeholder managementDigital Marketing

Requirements:
  • 10+ years experience in CPG, consumer products, and lifestyle brand.
  • Bachelor’s or Master's degree in Marketing, Business, or related field.
  • Strong understanding of brand management principles and marketing strategies.
  • Excellent communication and interpersonal skills.
  • Creative thinker with the ability to transform ideas into actionable plans.
  • Proficiency in marketing software and analytics tools.
  • Passionate about dogs.
Responsibilities:
  • Develop and execute comprehensive brand strategies to meet business goals.
  • Plan and execute activations and integrated marketing campaigns.
  • Ensure consistent brand positioning across all channels.
  • Collaborate with product development teams to align new products with brand identity.
  • Build relationships with stakeholders and present strategies to senior management.
  • Oversee the brand's digital presence and monitor performance metrics.
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