Digital Marketing Manager

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Requirements:

• Minimum 1-2 years of experience in digital marketing, preferably within an agency, the financial/fintech sector or B2C mobile app experience.
• Proven experience managing campaigns on Meta Ads (and Google Ads as a bonus).
• Strong analytical skills and proficiency in Google Sheets or Excel.
• Data-driven mindset with the ability to interpret complex data sets and derive actionable insights.
• Right to work in the UK.
• Strong communication and collaboration skills.

Responsibilities:

• Develop, execute, and optimize paid media campaigns across performance platforms with a focus on social channels.
• Monitor and analyze campaign performance, making data-driven decisions to drive growth and achieve KPI targets.
• Implement A/B testing strategies to improve ad creatives, targeting, and bidding strategies.
• Drive user acquisition and app installs through targeted paid media campaigns.
• Track and report on key performance metrics, providing insights and recommendations for improvement.
• Manage the allocated budgets effectively across different paid media channels.
• Begin working with cross-functional teams including creative, and MarTech to ensure cohesive marketing strategies.
• Communicate campaign performance and insights to the rest of the performance marketing team.