Senior Field Event Marketing Manager - Public Sector - (Los Angeles)

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Requirements:

• 8+ years of relevant experience in field or event marketing, product marketing, project or program management.
• 5+ years of relevant experience working with B2B high-tech products/solutions.
• Outstanding project management and organizational skills with an ability to prioritize effectively amidst many moving pieces.
• Skilled at building strong relationships with cross-functional internal teams and external partner stakeholders.
• Outstanding business judgment and a deep love for data-based decision-making & experimentation; proficient using a CRM or Marketing Automation platform.
• Strong written and verbal communication.

Responsibilities:

• Own the strategy, planning, execution, and success of the events channel for the Public Sector vertical.
• Execute end-to-end event program management and logistics from initial planning to post-event program follow up, including vendor management, budget management, event promotions, sales enablement, data cleansing/tracking, KPI measurement, and maintenance of all event assets.
• Manage event budget forecast and reporting, evaluate and communicate results against goals, and generate learnings for improvement.
• Facilitate timely event lead processing within Salesforce, measure event impact, and develop post-event reports and communicate insights.
• Own project management tools, documentation, event calendar, and processes used for managing event marketing programs & tradeshows.
• Support Public Sector sales teams and customers at Samsara’s annual customer user conference, Beyond.
• Bring energy, creativity, and new ideas to build a successful event program.