Senior Customer Marketing Manager - Localization - (Austin, TX)

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Requirements:

• 5+ years of experience in lifecycle marketing, customer marketing, or digital customer programs in a global B2B SaaS environment.
• Proven experience managing localization and translation processes for marketing content.
• Strong understanding of market segmentation, customer journey mapping, and campaign automation.
• Outstanding project management and organizational skills.
• Excellent copywriting and creative skills.
• Fluent in English with strong written and verbal communication.

Responsibilities:

• Run a customer lifecycle program with operational excellence by collaborating with Customer Outcomes and Marketing Operations.
• Design and implement lifecycle marketing campaigns customized for each international region.
• Optimize current lifecycle journeys through experimentation and data.
• Measure campaign and program effectiveness using reporting and analytics.
• Develop a lifecycle campaign roadmap based on regional customer insights and market trends.