Director of Product Marketing

Posted about 1 month agoViewed

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💎 Seniority level: Director, 7+ years

📍 Location: US

💸 Salary: 132000.0 - 170000.0 USD per year

🔍 Industry: Online casino and sports betting

🏢 Company: Rush Street Interactive👥 501-1000💰 $160,000,000 Post-IPO Equity about 4 years agoGaming Casino

🗣️ Languages: English

⏳ Experience: 7+ years

🪄 Skills: LeadershipData AnalysisProduct ManagementCross-functional Team LeadershipMarket ResearchStrategic thinkingDigital Marketing

Requirements:

7+ years of experience in digital marketing, ideally within online gaming, casinos, mobile gaming, or a similar fast-paced industry.
Experience managing small teams and leading cross-functional marketing projects.
Balance between aesthetic judgment for creative campaigns and analytical expertise to measure results and drive performance.
Familiarity with the gaming or mobile gaming market, understanding key trends and consumer needs.
Exceptional written and verbal communication skills to convey ideas and inspire action.
Comfortable working in a dynamic environment, balancing multiple priorities while maintaining focus on strategic goals.

Responsibilities:

Support the creation, prioritization, and implementation of marketing initiatives that enhance brand visibility, user acquisition, engagement, onboarding, virality, and re-engagement.
Partner closely with the Product, Creative, and User Acquisition teams to ensure alignment on product positioning, launch KPIs, and user experience goals.
Help craft compelling narratives and marketing materials that align with the brand voice and performance objectives based on consumer and competitive research.
Work with the User Acquisition team to optimize campaign strategy and identify opportunities for growth.
Analyze campaign and user data to refine strategies, measure performance, and adjust tactics as needed to achieve results.
Manage and mentor a small team, fostering a culture of high trust, high autonomy, and a growth mindset.

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