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Marketing Operations Specialist

Posted 15 days agoViewed

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💎 Seniority level: Middle, Proven experience with B2B marketing operations

📍 Location: Canada, United States, NOT STATED, Eastern Time Zone, NOT STATED

🔍 Industry: Web3, blockchain technology

🏢 Company: Figment👥 11-50HospitalityTravel AccommodationsArt

🗣️ Languages: English

⏳ Experience: Proven experience with B2B marketing operations

🪄 Skills: SQLSalesforceGoogle AnalyticsData visualizationWordPressA/B testing

Requirements:
  • Proven experience with B2B marketing operations, particularly using Pardot and Salesforce.
  • Skilled in Google Analytics, with the ability to analyze and report on campaign performance.
  • Proficient in managing and optimizing WordPress for content marketing purposes.
  • Strong knowledge of A/B and multivariate testing, with a track record of using data to drive marketing decisions.
  • Expertise in email marketing campaign design, execution, and reporting.
  • Highly analytical and detail-oriented, with a knack for problem-solving.
  • Excellent communicator who thrives in a cross-functional, remote-first team.
  • Self-motivated and comfortable working independently, with the ability to prioritize multiple projects.
Responsibilities:
  • Manage and optimize Figment’s marketing tech stack, including Pardot, Salesforce, Google Analytics, and WordPress.
  • Develop, document, and refine marketing workflows, ensuring efficient and scalable operations across the team.
  • Design and execute A/B and multivariate tests for email campaigns, landing pages, and other digital assets.
  • Build and maintain marketing dashboards to measure performance across channels and campaigns.
  • Implement and oversee lead scoring, segmentation, and nurturing processes in Pardot.
  • Collaborate with the content team to optimize WordPress pages.
  • Create reporting frameworks for email marketing performance and audience engagement metrics.
  • Troubleshoot and resolve technical issues in marketing systems.
  • Stay up to date on marketing technology trends.
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