Events Marketing Manager

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Requirements:

• 4+ years of experience in B2B event marketing, ideally within the ad tech or technology sector.
• Proven track record of planning and executing successful events and trade shows.
• Strong project management skills with attention to detail.
• Ability to think strategically and analytically with a focus on measurable business outcomes.
• Creative, proactive, and passionate about marketing.
• Exceptional communication and interpersonal skills.
• Experience with CRM and marketing automation platforms like Salesforce or Hubspot.

Responsibilities:

• Develop and execute a comprehensive event strategy for GroundTruth.
• Strategically assess and select events to enhance brand awareness and market positioning.
• Manage the full lifecycle of events, including logistics, promotion, and follow-up.
• Collaborate with sales, marketing, product teams, and external partners.
• Track budgets and measure the ROI of events.
• Create a holistic marketing plan for events across various channels.
• Generate and nurture leads from events and manage promotional products.