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Web Analyst

Posted 3 days agoViewed

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💎 Seniority level: Senior, 5+ years

📍 Location: Canada

💸 Salary: 110500.0 - 143000.0 CAD per year

🔍 Industry: Internet of Things (IoT) and physical operations

🏢 Company: Samsara👥 1001-5000💰 Secondary Market about 4 years ago🫂 Last layoff over 4 years agoCloud Data ServicesBusiness IntelligenceInternet of ThingsSaaSSoftware

⏳ Experience: 5+ years

🪄 Skills: SQLHTMLCSSJavascriptGoogle AnalyticsTableauData visualizationA/B testing

Requirements:
  • Bachelor’s degree in Marketing or another STEM field.
  • 2 years of experience in a web analytics role.
  • Expertise in web analytics tools like Google Analytics and Adobe Analytics.
  • Proficient in tag management systems and SEO tools.
  • Strong analytical skills, including statistical analysis and A/B testing.
  • Proficient in Excel/Google Sheets and BI tools.
  • General understanding of digital marketing principles and web technologies.
  • Excellent communication skills to translate data into actionable insights.
Responsibilities:
  • Ensure accurate tracking, data collection, and consistency across the website by managing and optimizing web analytics and tag management solutions.
  • Perform deep-dive analyses on web data to identify trends, insights, and opportunities.
  • Develop and present regular reports on website performance to stakeholders, highlighting key metrics and recommendations.
  • Own the web experimentation roadmap in partnership with Growth and Analytics.
  • Collaborate with SEO and content teams for improvements in organic search rankings.
  • Share insights with marketing, sales, product, and IT teams.
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