Lead Generation Marketing Manager

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Requirements:

• 8+ years of experience in marketing, sales, or lead generation roles.
• Strong analytical skills with a test-and-learn mindset.
• Proven ability to identify growth opportunities.
• Excellent verbal and written communication skills.
• Experience capturing and utilizing audience data in compliance with Australian privacy regulations.
• Experience with Marketo, Salesforce, and marketing operations preferred.
• Direct experience in sales enablement.
• Experience in ABM campaigns across various channels.
• Track record of managing a marketable database through diverse lead-generation tactics.

Responsibilities:

• Monitor, analyze, and optimize the performance of marketing qualified leads (MQLs) and sales accepted leads (SALs).
• Collaborate with sales and data teams to align strategies and executions.
• Develop lead lists and account-based marketing strategies.
• Partner with other marketing colleagues to design a cohesive funnel strategy.
• Advise on maximizing email marketing potential.
• Serve as the in-market expert on lead generation best practices and CRM processes.
• Manage the lead database and build nurture programs.