Snr. Social Media Manager (Remote)

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Requirements:

• Bachelor’s degree or equivalent working experience.
• 5 years of B2B social media experience, including agency management.
• Experience in B2B SaaS or cybersecurity is a plus.
• Familiarity with Hubspot or other marketing automation tools is a plus.
• Experience with Salesforce or other CRM systems is a plus.
• In-depth knowledge of global social media marketing and the entire marketing mix.
• Specific expertise with LinkedIn, including Campaign Manager, plus knowledge of X, Facebook, and YouTube.
• Experience implementing and optimizing paid social media campaigns.
• Deep experience with web and social analytics tools and metrics-based decision-making.
• Exceptional analytical, quantitative, and problem-solving skills.
• Excellent communication, writing, and creative thinking skills.
• Ability to be self-starter and team player with strong interpersonal skills.
• Capacity to balance priorities in a fast-paced environment.

Responsibilities:

• Develop and execute on global social media strategy channel-by-channel for organic and paid, including goals, audiences, and success metrics.
• Manage social agency for content creation, approvals, scheduling, and campaigns.
• Create engaging social media campaigns supporting various marketing efforts and collaborate cross-functionally.
• Maintain consistent brand voice across social channels and collaborate with PR for thought leadership content.
• Own community management and craft landing pages for content distribution.
• Analyze performance to optimize strategy and recommend improvements.
• Stay updated on social media trends and manage documentation of best practices.
• Lead agile project management initiatives for campaign efficiency.