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Digital Marketing & ABM Specialist

Posted 30 days agoViewed

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💎 Seniority level: Senior, 5+ years of marketing experience, with 3+ years in SEM/ABM.

📍 Location: United States, Argentina, United Kingdom, Eastern Time

💸 Salary: 80000.0 - 100000.0 USD per year

🔍 Industry: FinTech SaaS

🏢 Company: Exactera👥 251-500💰 $33,000,000 over 1 year agoFinancial ServicesInformation TechnologySoftware

🗣️ Languages: English

⏳ Experience: 5+ years of marketing experience, with 3+ years in SEM/ABM.

🪄 Skills: SalesforceTableauStrategyCommunication SkillsSEODigital MarketingWordPress

Requirements:
  • Bachelor’s degree in Marketing, Business Administration, or related field.
  • 5+ years of marketing experience.
  • 3+ years in SEM/ABM.
  • Proven experience in a similar role within the SaaS industry, ideally with a fintech company.
  • Strong understanding of digital marketing principles and best practices.
  • Proficiency in 6Sense, Looker Studio, Tableau, and Salesforce.
  • Familiarity with Asana, WordPress, Mutiny, and Marketo or HubSpot is a bonus.
  • Excellent written and verbal communication skills.
  • Strategic and creative thinker with a continuous improvement mindset.
  • Analytical with a data-driven approach to decision-making.
  • Self-starter with the ability to work independently.
Responsibilities:
  • Launch, monitor and optimize SEM campaigns on Google and Bing.
  • Coordinate ABM campaigns and strategy as the 6Sense point-of-contact.
  • Develop and optimize software review site presence.
  • Refine audience segments and personalize marketing messages.
  • Assess SEO status and carry out related projects.
  • Oversee UTM process for tracking digital marketing leads.
  • Analyze campaign performance using GA4, Looker Studio, and Tableau.
  • Create monthly SEM and SEO performance reports.
  • Assist with website updates and landing page creation.
  • Support product launches, promotions, and customer engagement initiatives.
  • Track and manage campaign budgets closely.
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📍 USA, Argentina, UK

🧭 Full-Time

💸 80000.0 - 100000.0 USD per year

🔍 FinTech, SaaS

  • Bachelor's degree in Marketing, Business Administration, or related field.
  • 5+ years of marketing experience, including 3+ years in SEM/ABM.
  • Proven experience in a similar role within the SaaS industry, ideally in fintech.
  • Strong understanding of digital marketing principles and best practices.
  • Proficiency in 6Sense, Looker Studio, Tableau, and Salesforce.
  • Familiarity with Asana, WordPress, Mutiny, and Marketo or HubSpot is a plus.
  • Excellent written and verbal communication skills.
  • Strategic and creative thinker with a focus on continuous improvement.
  • Analytical and data-driven approach to decision-making.
  • Self-starter with the ability to work independently.

  • Launch, monitor and optimize SEM campaigns on Google and Bing.
  • Coordinate ABM campaigns and serve as 6Sense point-of-contact.
  • Optimize presence on software review sites like G2 and Capterra.
  • Refine audience segments and conduct A/B tests to improve conversion rates.
  • Assess SEO status and execute related projects.
  • Oversee UTM processes and ensure accurate tracking of leads.
  • Analyze campaign performance and create monthly performance reports.
  • Assist with website updates and landing page creation.
  • Support product launches and email/social media marketing.
  • Track and manage campaign budgets.

SalesforceTableauStrategyCommunication SkillsSEODigital Marketing

Posted about 1 month ago
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