Digital Marketing & ABM Specialist

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Requirements:

• Bachelor's degree in Marketing, Business Administration, or related field.
• 5+ years of marketing experience, including 3+ years in SEM/ABM.
• Proven experience in a similar role within the SaaS industry, ideally in fintech.
• Strong understanding of digital marketing principles and best practices.
• Proficiency in 6Sense, Looker Studio, Tableau, and Salesforce.
• Familiarity with Asana, WordPress, Mutiny, and Marketo or HubSpot is a plus.
• Excellent written and verbal communication skills.
• Strategic and creative thinker with a focus on continuous improvement.
• Analytical and data-driven approach to decision-making.
• Self-starter with the ability to work independently.

Responsibilities:

• Launch, monitor and optimize SEM campaigns on Google and Bing.
• Coordinate ABM campaigns and serve as 6Sense point-of-contact.
• Optimize presence on software review sites like G2 and Capterra.
• Refine audience segments and conduct A/B tests to improve conversion rates.
• Assess SEO status and execute related projects.
• Oversee UTM processes and ensure accurate tracking of leads.
• Analyze campaign performance and create monthly performance reports.
• Assist with website updates and landing page creation.
• Support product launches and email/social media marketing.
• Track and manage campaign budgets.